Mandate
Known as Wonder Alpine, they focus on integrating biotechnology into their snowboards and ski boards manufacturing process. They have developed their first snowboard forged from micro-derived oil, in exchange from traditional petroleum-based materials. This advancement not only minimizes environmental impact but also boosts the board’s vibration-dampening performance, which is essential for excelling in challenging mountain conditions.
Design Thinking
I wanted to bring out what I think the word “Wonder” is. I developed a lot of ideas based on not only the word and meaning itself, but as well as bringing a sense of imagination that relates to the brand.
Design Making
Mainly focused on typography, I wanted to bring a nice illustrative approach to the brand’s name as well. I used a simple sans-serif bold typeface to represent the boldness and confidence that the borders encompass, for the visual part I figured using a cloud shaped like illustration to represent the company but also to bring out that sense of “wonder”. I kept the letters very close to show the conviction of the brand to be a strong mark on sustainability and sportsmanship. To contrast this big bold type I used a bubbly “o” illustration to also show the brands creative approaches and solutions. I colored the inner part a light blue color to emulate the blueness of the sky which ties everything together to create “WONDER”.
